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eBay Review 2024: Everything You Need to Know About Selling on eBay

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Written by: Kate Starr
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eBay Review

ebay logo

eBay is an eCommerce platform that caters mainly to small scale sellers. Founded in 1995, the platform is one of the oldest and largest eCommerce marketplaces in the world with over 187 million active users around the world. Anyone can create an account and start selling their new and used items on eBay. The platform offers multiple options for selling, including Buy It Now and auctions.

Safe & Legit

Service Fees

Earning Potential

Payout Process


  • High user traffic – with over 187 million users worldwide, it is highly likely that you will be able to find a willing buyer for anything you sell.
  • No listing fees for small scale sellers – it is free to list on eBay, but there is a $0.35 fee per item if you list more than 250 items per month.
  • Promote your listing from as little as 1% – you can choose how much you want to spend on marketing and will only be charged if your item sells.
  • Quick processing time for payouts – receive funds in your eBay account within 2 days after the buyer pays. Withdrawals to bank take 1 to 3 days.


  • High seller fees – the fees vary based on category, but for most categories, the fee for each item sold is 12.55% of the final sale price, plus $0.30.
  • Negative feedback can worsen sales – just 1 to 2 negative reviews can decrease your sales greatly, even if the problem was not caused by you.

Jump to: Full Review

Compare to Other Sites to Sell Stuff


Decluttr logo

Over 3 million products sold in 12 months with a year limited warranty

Sell smartphones, tablets, laptops books, watches, video games and Lego

Get a free instant item valuation, ship your item for free and get paid


Swappa logo

No fees for sellers – buyers pay no fees up $50 items. $5+ thereafter

Sell computers, home tech, cameras, phones, watches, laptops and tablets

Sell your item directly to buyer and get paid the next day via PayPal


eBay logo

180+ million buyers, easy listings and sell directly from the smartphone

List up to 200 items for free every month, and only pay when they sell

Global brand trust and seller protections in place from buyers scams

How Does eBay Work?

eBay is an online shopping platform that’s best known for its auctions and allows everyone to sell their items – even used goods – to the large, worldwide audience eBay has acquired over the years.

How eBay works is simple. The platform allows you to;

  • Create listings: create listings for your items, upload product descriptions and photos, set pricing, and special payment and shipping options.
  • Sell Your Stuff Directly: When you sell your stuff through eBay, you’re selling directly to customers. There are no middlemen in the process, meaning you’re the only person responsible for every process related to selling on eBay.

Price your stuff: This means you need to price your stuff yourself, manage customer communications and handle shipping independently.

How Much You Can Earn with eBay?

eBay’s profit is usually between 5–20%. If you take a 10% profit then you can make $100 from selling one expensive item for about $1100. However, this varies depending on the type and quality of the item you are selling.

Who is eBay Best For?

eBay is best for individuals who want to sell real estate, cars, sporting goods, clothing, toys, pet supplies, home decor, entertainment items, and more and earn extra income.

What Can You Sell with eBay?

eBay allows you to sell almost anything, from homemade goods to used or unused items from your closet. The company restricts items that violate any laws, or infringe on intellectual property such as drugs, firearms and other weapons.

eBay Benefits: What Does eBay Offer?

Global Marketplace

eBay serves customers globally. This presents retail sellers to list their products targeted towards multiple nationalities.

Great SEO Benefit

By listing your products on eBay, you’ll enjoy their SEO benefit for your products.

Fixed Price Listing and Auction Listing

eBay allows you to use fixed-price listing if you have a bulk stock of products and benefit a lot from the auction listing while selling on eBay if your stick is limited.

Lower Fees

eBay usually charges 10%, meaning you’ll generally make a bigger profit per sale there. Plus, you can drop your fees even lower by becoming a Top Rated Seller or subscribing to an eBay Store plan.

Shipping Assistance

One of the benefits of selling on eBay is that you can access remarkable savings on shipping, even as high as 52% off. These lower shipping costs will make your listings more attractive to buyers.

By adding videos to your listings, you can engage more with potential buyers, answer  most common questions, and showcase your products.

eBay Fees: How Much Does it Cost to Use eBay?

There are 2 types of fees associated with your eBay listing: insertion fee and selling fee.

Both fees vary from product to product, but setting up your first 200 listings per month is typically free. After this threshold, you’re required to pay $0.35 per listing.

On the other hand, you’re charged a selling fee every time your product sells. A selling fee is a percentage of your item’s final value.

Standard selling fee for most categories is 10% (max. $750) of your product price.

Here’s the table of eBay fee rates for each product category:

CategoryInsertion feeSelling (final value) fee
Musical Records Motors Parts & Accessories Automotive Tools & SuppliesFree for the first 200 listings per month. Then $0.35 per listing.10% (max. fee $750)
BooksDVDs & Movies Music (except Records category)12% (max. fee $750)x
Musical Instruments & Gear > Guitars & BassesFree3.5% (max. fee $350)
Select Clothing, Shoes & Accessories categories:Men > Men’s Shoes > Athletic ShoesWomen > Women’s Shoes > Athletic ShoesFree if starting price is at least $1000% if selling price is $100 or more10% if selling price is less than $100
Select Business & Industrial categories: Heavy Equipment Parts & Attachments Printing & Graphic Arts > Commercial Printing Presses Restaurant & Food Service > Food Trucks, Trailers & Carts $202% (max. fee $300)

eBay Payout Terms and Options

After confirming that the buyer’s payment has been received, eBay will send payments directly to your bank account, Monday through Friday. The funds are typically available within 1-3 business days depending on your bank’s normal processing time.

eBay payout options include;

  • PayPal – is the easiest option
  • Credit or debit card – requires you to open a merchant account through credit card companies
  • Payment upon pickup
  • PayPal credit
  • Apple Pay
  • Google Pay
  • Bank-to-bank transfers (also known as bank wire transfers and bank cash transfers)
  • Checks
  • Money orders
  • Online payment services (e.g.,,, CertaPay, Fiserv,, XOOM)

eBay Reviews: Is eBay Legit?

eBay is a very legit place to sell stuff online. Having a rating of 1.3 on Trustpilot and 3.3 on Sitejabber, most consumers on Sitejabber are generally satisfied with the platforms. Some of the attributes they liked included great customer support and selling through auction-style. 

Sellers were also pleased with its customer protection feature. But even with this, most reviewers on Trustpilot think eBay values buyers, more than sellers. Other users were also not happy that eBay restricted their accounts and withheld their money 60 days after. Otherwise, eBay is a legit platform that allows you to sell and make money.

What are the eBay Pros & Cons?

eBay Pros

  • A worldwide audience of 182 million active members. 
  • The platform allows you to list and sell any product you desire.
  • Gain new customers for your online store. 
  • Fairly straightforward to use

eBay Cons

  • High seller fees. 
  • High competition in some niches.

How Good Is eBay Support?

eBay customer support includes customer service, sellers policies, and community where you can get most of the information you need. You can also contact them for any queries.

eBay Review Verdict: Is eBay Worth it?

eBay is an eCommerce platform that caters mainly to small scale sellers. Founded in 1995, the platform is one of the oldest and largest eCommerce marketplaces in the world with over 187 million active users around the world.

Anyone can create an account and start selling their new and used items on eBay. The platform offers multiple options for selling, including Buy It Now and auctions.

eBay Selling Format

When eBay was founded in 1995, it was purely offering only auction-style selling. Later on, the platform incorporated the second selling format – fixed-price listings.

Nowadays, you can choose the best selling format for yourself and sell your item either at an auction or for a fixed price.

Let’s review how each of these formats work.

Fixed-price Listing

Fixed-price listings are also known as the “Buy It Now” format of selling. This allows you to set the fixed price for your item, enabling the shoppers to know the exact price up front and buy it immediately.

This format of selling is efficient and convenient because there’s no waiting for an auction to end.

Auction-style Selling

Auctions are usually open for a specified number of days.

When you list your items on an auction, you’re opening a bid, i.e. setting the starting price. The buyers can bid up from the opening price within the auction time frame and when the auction comes to an end, the highest bidder wins and gets your product.

Auction-style sales usually work great for unique items, antiques, or collectibles. These categories typically have passionate fans that are ready to bid up the pricing and don’t mind paying more to win the competition and get the desired item.

Pro tip: set the lowest price you’re willing to accept for the item as the starting bid. This way, you’ll ensure you’re getting fair value for your item.

How to Sell Stuff on eBay

Step 1 – Find Your Product

Finding what to sell is obviously the first step to start selling online. Whether you’re selling something you own or want to produce items for sale, you need to do the thinking and choose the product first.

Step 2 – Create Listing

After you have a product to sell, it’s time to create an eBay listing. Creating an eBay listing is a straightforward process.

No matter if you want to participate in an auction or sell your item for a fixed price, you need to upload images and descriptions for your item. Don’t forget to indicate shipping costs and times in your listing as well.

Just go to to start creating your first listing.

Step 3 – Ship Your Item

Once you receive an order you should ship your item to the buyer.

Here are all the steps you should take:

  1. Pack your item – safety is important, so make sure you secure the box with the tape and use bubble packaging, packing peanuts or newspapers to pack delicate items.
  2. Print your shipping label – you can find discounted shipping labels in your eBay account.
  3. Ship it – just hand your package to the mail carrier or drop it to the post office.

Step 4 – Get Paid

eBay stores your funds in escrow until the buyer receives your item. And they will release your money after the delivery is confirmed either by the shipping company or the buyer.

eBay Seller Protection

Selling on eBay, you’re protected by policies, transaction monitoring, and data systems allowing you to sell with confidence.

Here’s how eBay seller protection works:

  • Report a buyer if he/she violated a buying practices policy
  • The eBay Resolution Center is an easy and secure way to solve problems with eBay transactions. eBay can step in to help even when you’re just communicating with your problematic client.
  • The Unpaid Item Assistant helps you resolve unpaid item cases and make sure you’ll get paid for sure.
  • Automatic Defect Removal corrects your transaction records in case they get beyond your control.

How to Sign Up with eBay?

You can sign up for eBay using Facebook, Google, and Apple.

How to Sign up Using Facebook

  • Go to the Registration page
  • Choose to Continue with Facebook.
  • Sign in to your Facebook account.
  • Allow eBay to access your public profile and email address.
  • Confirm the email address you want to use for your eBay account.
  • Select Create account.

How To Sign Up Using Apple

  • Go to the registration page, select Continue with Apple.
  • Enter your Apple ID and then select the arrow.
  • Enter the password for your Apple account and then select the arrow.
  • Select Allow in the pop-up.
  • Enter the 6-digit Apple Verification code sent to your Apple device.
  • Select Trust this browser.
  • Select Continue.

How To Sign Up Using Google

  • Go to the Registration page
  • Choose to Continue with Google.
  • Sign in to your Facebook account.
  • Allow eBay to access your public profile and email address.
  • Confirm the email address you want to use for your eBay account.
  • Select Create account.

eBay FAQ

What is eBay?

eBay’s cornerstone of growth has been customer loyalty over the past 25 years – encompassing technologies such as AI, computer vision, natural language processing, and machine translation.

In fact, eBay is one of the oldest customer-to-customer online marketplaces. It was founded in 1995 and is one of the biggest eCommerce platforms up to date.

From creating a comfortable work environment to being a responsible business with a commitment to the community, eBay is breaking down barriers and helping to foster opportunities for all.

What’s the best way to ship an item on eBay?

While eBay provides recommendations, you can choose a preferred shipping carrier. 

How can I choose my listing price on eBay?

eBay provides recommendations based on recently sold, similar items for most prices. How you price your item can depend on how you prefer to sell it. To create interest, choose a lower starting price for auctions.

What should you avoid on eBay?

While using eBay, you need to avoid counterfeit goods, payments outside eBay, and fake customer service, among more.

What are the top-selling categories on eBay?

The top-selling categories include jewelry, home and garden, clothing, cameras, photos, shoes, and other accessories.

Does eBay protect the seller?

eBay protects all sellers from abusive buying behavior and events outside their control. However, you must deliver on your service promise and provide a good buying experience for the platform to support you.

eBay for Business on Social media allows you to Get connected and stay in the know with daily updates, inspiration, and guidance on Facebook.

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Kate Starr


About the author:

Kate Starr is a personal finance, FinTech and MarTech writer. Her areas of expertise include making money, investing, and money management.

From earning money as a beginner entrepreneur to advanced investing in the stock market, Kate’s guides can help you to get more ideas on how to earn income online and increase your wealth.

The content on is for informational and educational purposes only and cannot replace any professional financial advice.
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