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Toluna Review 2024 – Is it Legit?

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Written by: Kate Starr
Last Updated:

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Toluna Review

toluna logo

Toluna is a legitimate, well-established survey and rewards company. The company has been around since 1994 and has a proven track record of paying members for completing tasks. An average Toluna user can earn up to $30 by spending about 1 hour per day on Toluna completing surveys and other tasks that the platform offers. Toluna is available in 49 countries, including the USA, UK, and Canada.



Safe & Legit

Pay Per Survey

Earning Potential

Payout Process


  • High survey payouts – some surveys that are more complicated and take up to an hour can pay up to $15, but most of them pays $0.05 to $1.50. Some rare special surveys can pay even more.
  • Receive up to 7 surveys in a single day – you can get notified of new surveys via a registered phone number or by checking your email regularly.
  • Earn 500 points for each friend you refer – you can invite up to 10 friends each month to get a total of 5000 points for little to no effort.
  • Sweepstakes – you can receive extra rewards from daily sweepstakes. You also stand a chance to win up to 1 million points in the monthly sweepstakes.


  • Long wait time to receive PayPal funds – Toluna claims it can take 3 weeks for users to receive their funds but some users report longer wait times.
  • Points do expire – users who don’t actively use the platform will lose their points if they don’t cash them out within 16 months of earning them.

How Much Can You Make?

You can make 100 points or more by completing longer surveys. Each member qualifies for a survey based on the information provided when joining Toluna. The number of surveys you get is determined by factors such as; 

  • Possessions
  • Demographics
  • Gender
  • Profession
  • Interests 


You may qualify for a survey and be disqualified half way through the process. This only occurs during partner surveys when the researcher determines that the survey taker is not the target demographic for that service or product. 

Toluna usually informs you of disqualification immediately, but sometimes there is a short delay. To compensate its members, Toluna enters them into a monthly sweepstake for each survey disqualification. 

These surveys allow Toluna to tailor the available surveys to the member based on the answers given. When you complete a profile survey accurately, you are less likely to receive a disqualification on the next paid survey.

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Other Ways to Make Money


Toluna has a cash sweepstake each month, only active members qualify, and they must have an appropriate profile image. An active member is a member that has participated in a poll or opinion topic once in the last three months. 

Toluna also has a daily sweepstake to earn extra points and prizes. Members can purchase extra tickets at 500 points, and winners can receive up to 1 million Toluna points.

Product Testing

Sometimes brands offer new products for members to test for consumer feedback. A list of products is available to choose from, pick one that interests you and you will receive entry into a randomized draw. Lucky members will get the product in the mail for a full and honest review.


Each completed poll typically rewards the member with 15 points. This may not seem like a lot, but each poll only takes a few seconds to complete, and this is a great way to pick up some easy points. Certain polls don’t offer a reward, so check the point value before you begin.

Post Comments

Toluna users that post in the community can earn points, but not all content attracts a reward. Toluna ascribes value based on the quality of the post rather than the quantity. Your community post could win you a prize of up 1,000 points.


Toluna regularly launches contests that promote posting in the community. These seasonal events are fun, and you can win some rewards. As an example, a recent Valentine’s Day themed event prize was a romantic dinner for two.

Invite Friends

Toluna lets you invite up to 10 friends per month, with each new recruit earning you 500 points.

If you’d like to participate in Toluna mobile surveys, simply enter your mobile number during registration. Toluna will then send you a limited number of surveys through your mobile.

Toluna Reviews: is Toluna Legit?

Toluna is a legit company that has a history of paying its clients and issuing rewards. It has an A+ rating in the Better Business Bureau, a 2.3 rating on Surveypolice, and a 3.5 on App Store.

Toluna has gathered more positive reviews compared to criticisms with its reliable customer service among the comments. According to users, it’s easy to get in touch with Toluna through its website.

As for negative reviews, long wait times for rewards and disqualification rates are the most common issues. 

So, while there are some negative comments, Toluna is a well established and legitimate company that pays.

App Store3.5

Who is Toluna for?

Toluna is designed for users who want to earn extra money by taking surveys, playing games, and answering question polls. The app is also meant for companies seeking opinions and ideas on how to improve their products and services.

How Much Toluna Points Are Worth?

The Toluna points conversion is 3,000 points are worth $1.

Toluna Hacks

  • Add a registered phone number and regularly check your email
  • Look for survey categories that interest you
  • Complete the profile survey
  • If you experience disqualification, move on to a different survey 
  • Complete the surveys as soon as you receive them
  • Answer the surveys as accurately as possible

How to Redeem Points With Toluna?

what is toluna payment methods


Paypal users can cash their Toluna points out at $10, and the funds will clear in around two weeks.

Gift Cards

Many large brands, including Amazon, Sears, Gap, Target, Best Buy, Starbucks, and Walmart, are available as gift cards. Some gift cards start at 30,000 points ($10), but certain cards have a higher entry point, and a gift card can take up to 48 hours to arrive.


“Gifties” are virtual gifts; they cost 50-500 points depending on the gift. Each virtual purchased is also a chance to win real world object, and winners are chosen at random.

What Are the Toluna Pros & Cons?

Toluna Pros

  • A very comprehensive help page for members
  • The Toluna platform is easy to use
  • Toluna users can take their surveys on the go using their phones
  • If you get a product to test, you get to keep it as long as you provide the feedback

Toluna Cons

  • Points expire within 16 months
  • Some Toluna rewards may take up to 6 weeks to arrive

Is Toluna Worth It?

Toluna is a legitimate business with a proven track record of paying its members and providing rewards. However, longer waiting times may occur. The Toluna website is very user-friendly and offers good customer support. 

If you are an active Toluna user, you can earn between 15 and 50,000 points and reach the minimum payout level for a Paypal or gift card in a month. 

This platform would not replace a full-time income, but it may provide a little extra for a stay-at-home parent, a student, or a retiree. 

How To Sign Up With Toluna?

To sign up with Toluna;

  • Choose to sign up with your Facebook profile, or use the registration form on the website. 
  • Fill out the registration form with your name, email, password, and more
  • Verify your new Toluna account with your email address 
  • Provide your mobile phone number
  • Receive a 500 points sign up bonus
  • Start receiving survey invites

The number of surveys that you may receive each day will depend on your location. Because of these, most members only get a single survey per day.

Since the content you create is strictly personal, you are not allowed to copy opinions from other sources or members. If the company determines that you’ve copied opinions, your account will be terminated and points forfeited.

Toluna Survey Site FAQs

What is Toluna?

Founded in 2000, Toluna is a paid survey community managed by Toluna Group, a market research company that uses technology to collect market insights for companies of various sizes. 

Toluna offers you a chance to share your opinion and inspire change in the products and services you believe in by participating in surveys. 

The company has 16 offices in Europe, Asia Pacific, and North America and works with some of the world’s leading market research agencies.

Today, it works with several high-profile brands, including Amazon, Coca-Cola, Expedia, Loreal, and Sony Music. 

How to download Toluna mobile app?

To download Toluna, go to the App Store, download, and install it.

Is Toluna free?

Toluna is free to join, and the platform is free to use.

Where Toluna is available?

Toluna is available in the United States, Canada, India, Singapore, United Kingdom, and 49 other countries.

Is Toluna a scam?

Toluna is a legitimate site that rewards you for taking paid surveys for hence not a scam.

Is your information safe with Toluna?

Toluna influencers will not share or sell your information to third parties unless legally or with your consent. Your information can, therefore, be considered safe.

How to contact Toluna customer service?

To contact Toluna customer service, go to the website and click contact. Next, fill out the form and submit it.

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Kate Starr


About the author:

Kate Starr is a personal finance, FinTech and MarTech writer. Her areas of expertise include making money, investing, and money management.

From earning money as a beginner entrepreneur to advanced investing in the stock market, Kate’s guides can help you to get more ideas on how to earn income online and increase your wealth.

The content on is for informational and educational purposes only and cannot replace any professional financial advice.
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