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Is Toluna Legit & Worth It? (Tested App Review)

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Written by: Kate Starr

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Toluna Review

toluna logo

Toluna is a legitimate, well-established survey and rewards company. The company has been around since 1994 and has a proven track record of paying members for completing tasks. An average Toluna user can earn up to $30 by spending about 1 hour per day on Toluna completing surveys and other tasks that the platform offers. Toluna is available in 49 countries, including the USA, UK, and Canada.

Earning Potential

DollarBreak’s Test

Payout Process

Users Reviews

Pros

  • High survey payouts – some surveys that are more complicated and take up to an hour can pay up to $16.66, but most of them pays $0.05 to $1.50. Some rare special surveys can pay even more.
  • Receive up to 7 surveys in a single day – you can get notified of new surveys via a registered phone number or by checking your email regularly.
  • Earn 500 points for each friend you refer – you can invite up to 10 friends each month to get a total of 5000 points for little to no effort.
  • Sweepstakes – you can receive extra rewards from daily sweepstakes. You also stand a chance to win up to 1 million points in the monthly sweepstakes.

Cons

  • Long wait time to receive PayPal funds – Toluna claims it can take 3 weeks for users to receive their funds but some users report longer wait times.
  • Points do expire – users who don’t actively use the platform will lose their points if they don’t cash them out within 16 months of earning them.

In this Toluna review, I’ll share my experience of testing the earning potential of this popular survey platform that offers redeemable points for cash and gift cards from various retailers.

Over the course of five hours, I focused on completing surveys and exploring the site’s features to determine how much one can realistically earn using Toluna.

During the five hours of taking surveys, I earned a total of 38,700 points, equivalent to approximately $11. The hourly breakdown was as follows: $1.06 in the first hour, $2.49 in the second, $4.43 in the third (including a 10,000 point bonus), $2.14 in the fourth, and $0.94 in the fifth hour.

On average, I earned approximately $2.20 per hour from surveys. However, I only managed to complete 13 surveys out of 31 attempts. When I didn’t qualify for a survey, I still earned 70 to 100 points per attempt. The average survey took about 20 minutes to complete, with earnings ranging from 100 to 4,000 points per survey.

Is Toluna worth a try?

Here is what you need to know:

Best Toluna Alternatives


Branded Surveys

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$0.50 – $5 on average per survey

Surveys length up to 20 minutes

$5 minimum withdrawal

Swagbucks

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Free coupons and daily deals

100+ gift cards available

Survey Junkie

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Withdraw to PayPal from $5

Take 3 surveys per day and earn $40 monthly

Bank transfer available

MyPoints

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Up to 10% cashback for shopping

Rewards for playing games

$3 minimum withdrawal

Is Toluna Legit?


Yes, Toluna is a legit company that has a history of paying its clients and issuing rewards.. I’ve personally tested it, successfully requested a payout, and received my reward.

toluna reward

Toluna has gathered more positive reviews compared to criticisms with its reliable customer service among the comments. According to users, it’s easy to get in touch with Toluna through its website.

As for negative reviews, long wait times for rewards and disqualification rates are the most common issues. 

So, while there are some negative comments, Toluna is a well established and legitimate company that pays.

Review WebsiteToluna Review
Trustpilot4.1 out of 5 stars
Better Business BureauA+
Google Play4.4 out of 5 stars

How Much Can You Make with Toluna?


Based on my experience, you can earn varying amounts of points for completing surveys on Toluna. The longer surveys typically offer more points, with earnings ranging from 100 to 4,000 points per survey. On average, I earned about 2,400 points (approximately $0.69) per completed survey.

Time Earnings
1st hour $1.06
2nd hour $2.49
3rd hour $4.43
4th hour $2.14
5th hour $0.94
Average per hour $2.20
toluna make money

The number and types of surveys you receive are determined by several factors, including:

  • Your demographic information
  • Personal interests
  • Profession
  • Possessions
  • Gender

Disqualification and Compensation

During my testing, I encountered a high disqualification rate. Out of 31 survey attempts, I only completed 13 successfully. Disqualification can occur at any point during a survey, often when the system determines you’re not part of the target demographic for the product or service being researched.

To compensate for disqualifications, Toluna typically awards between 70 to 100 points for attempting a survey, even if you don’t qualify to complete it. This is a nice gesture, as it ensures you receive some reward for your time and effort.

Profile Surveys and Improved Matching

Toluna offers profile surveys that help tailor available paid surveys to your specific characteristics. Completing these profile surveys not only earns you additional points (100 points per profile survey) but also increases your chances of qualifying for higher-paying surveys. In my experience, after completing more profile surveys, I started to qualify for some of the larger surveys available on the platform.

How to Redeem Points With Toluna?


toluna rewards

Here’s how you can redeem points with Toluna:

  1. PayPal: You can cash out your Toluna points at a minimum of 35,000 points ($10). In my case, it took 15 days for the funds to clear and reach my PayPal account.
  2. Gift Cards: Many large brands offer gift cards, including Amazon, Walmart, and Starbucks. Some gift cards start at 30,000 points ($10), but availability may vary. Gift cards can take up to 48 hours to arrive.
  3. Charity Donations: I redeemed 2,000 points to provide four meals for hungry children in Africa. This option was processed the same day, making it the fastest redemption method I experienced.
Payout Option Minimum Amount Payout Timeframe
PayPal 35,000 points – $10 Up to 15 days
Gift Cards 30,000 points – $10 Up to 48 hours
Charity donations 2,000 points Processed same day

What Are the Toluna Pros & Cons?


Toluna Pros

  • A very comprehensive help page for members
  • The Toluna platform is easy to use
  • Toluna users can take their surveys on the go using their phones
  • If you get a product to test, you get to keep it as long as you provide the feedback

Toluna Cons

  • Points expire within 16 months
  • Some Toluna rewards may take up to 6 weeks to arrive

Is Toluna Worth It?


Based on my experience, Toluna can be a worthwhile option if you have spare time and enjoy sharing your opinions. It’s a legitimate way to earn some extra pocket money, with the potential to make up to $50 per month by doing a few surveys daily. The platform offers multiple ways to earn, including surveys, community discussions, and bonus levels, making it competitive with similar survey sites.

However, it’s important to set realistic expectations. During my test, I averaged about $2.20 per hour, which is modest. There’s also a high survey disqualification rate, which can be frustrating. Additionally, payouts can be slow, with my withdrawal taking 15 days to process.

Ultimately, Toluna is best suited for those looking for an easy side hustle or those interested in influencing product development.

How To Sign Up With Toluna?


To sign up with Toluna;

  • Choose to sign up with your Facebook profile, or use the registration form on the website. 
  • Fill out the registration form with your name, email, password, and more
  • Verify your new Toluna account with your email address 
  • Provide your mobile phone number
  • Receive a 500 points sign up bonus
  • Start receiving survey invites

The number of surveys that you may receive each day will depend on your location. Because of these, most members only get a single survey per day.

Since the content you create is strictly personal, you are not allowed to copy opinions from other sources or members. If the company determines that you’ve copied opinions, your account will be terminated and points forfeited.

Other Ways to Make Money with Toluna


Sweepstakes

Toluna has a cash sweepstake each month, only active members qualify, and they must have an appropriate profile image. An active member is a member that has participated in a poll or opinion topic once in the last three months. 

Toluna also has a daily sweepstake to earn extra points and prizes. Members can purchase extra tickets at 500 points, and winners can receive up to 1 million Toluna points.

Product Testing

Sometimes brands offer new products for members to test for consumer feedback. A list of products is available to choose from, pick one that interests you and you will receive entry into a randomized draw. Lucky members will get the product in the mail for a full and honest review.

Polls

Each completed poll typically rewards the member with 15 points. This may not seem like a lot, but each poll only takes a few seconds to complete, and this is a great way to pick up some easy points. Certain polls don’t offer a reward, so check the point value before you begin.

Post Comments

Toluna users that post in the community can earn points, but not all content attracts a reward. Toluna ascribes value based on the quality of the post rather than the quantity. Your community post could win you a prize of up 1,000 points.

Contests

Toluna regularly launches contests that promote posting in the community. These seasonal events are fun, and you can win some rewards. As an example, a recent Valentine’s Day themed event prize was a romantic dinner for two.

Invite Friends

Toluna lets you invite up to 10 friends per month, with each new recruit earning you 500 points.

If you’d like to participate in Toluna mobile surveys, simply enter your mobile number during registration. Toluna will then send you a limited number of surveys through your mobile.

Toluna Rating Methodology


Toluna Review

This rating system is designed to provide you with a comprehensive and fair evaluation of survey and reward apps, with a specific focus on Toluna. We use a multi-faceted approach that considers four key aspects of the app: Test Earnings, Earning Potential, Payout Process, and Users Reviews. This methodology allows for a balanced assessment that takes into account both objective data and user experiences.

  • Test Earnings: 3.7/5

Toluna scored a solid 3.7 out of 5 in our Test Earnings category. During our test, you could earn $11 for 5 hours of survey taking, which is significantly above the industry average of $7.50. This performance puts Toluna ahead of many competitors like InboxDollars ($5.78) and Survey Junkie ($7.34), though it falls slightly short of top performers like LifePoints ($13.85). While Toluna doesn’t offer additional earnings through cashback or referrals, its higher base earnings rate makes it a strong contender in this category.

  • Earning Potential: 4.5/5

Toluna receives an impressive score of 4.5 out of 5 for Earning Potential. You can potentially earn up to $90 per month when dedicating 1-2 hours per day to the app. This matches the earning potential of top-rated apps like Branded Surveys and Swagbucks, and significantly outperforms others like PrizeRebel ($60). Toluna offers a diverse range of earning opportunities, including surveys, sponsored polls, games, contests, content creation, and profile surveys. This variety not only maximizes your earning potential but also provides a more engaging experience compared to apps focused solely on surveys.

  • Payout Process: 2.8/5

The Payout Process for Toluna earns a score of 2.8 out of 5. You can cash out your earnings once you’ve reached a minimum of $10, which is higher than some competitors like Swagbucks ($3) or Survey Junkie ($5), but lower than InboxDollars ($15). This moderate threshold means you might have to wait a bit longer for payouts compared to some apps, but it’s not as restrictive as others. Toluna offers payout options including PayPal and gift cards. While these are solid options, the range is not as extensive as some competitors that offer additional methods like bank transfers or cryptocurrency.

  • Users Reviews: 4.4/5

Toluna has received very positive feedback across various platforms, resulting in a high Users Reviews score of 4.4 out of 5. The app has impressive ratings across Google Play (4.4), Apple iOS (4.6), and a solid Trustpilot score (4.1). These scores indicate a high level of user satisfaction across different devices and platforms. Toluna’s users reviews are slightly better than well-regarded apps like Branded Surveys (4.3) and InboxDollars (4.3), reflecting a very positive user experience.

  • Overall Rating: 3.9/5

Taking all factors into account, Toluna achieves a strong overall rating of 3.9 out of 5. This score reflects its excellent performance in Earning Potential and Users Reviews, coupled with a solid showing in Test Earnings. Toluna stands out for its ability to provide a diverse range of earning opportunities while maintaining a high earning potential, allowing you to earn a significant amount through various engaging activities. The app’s consistently high user ratings across platforms suggest that users find real value in its offerings. While there’s room for improvement in the Payout Process category, particularly in lowering the minimum payout threshold and expanding payout options, Toluna’s strengths in other areas make it a compelling choice. If you’re looking for a survey app that offers variety, good earning potential, and a proven track record of user satisfaction, Toluna presents itself as a strong contender in the rewards app market.

Toluna Survey Site FAQs


What is Toluna?

Founded in 2000, Toluna is a paid survey community managed by Toluna Group, a market research company that uses technology to collect market insights for companies of various sizes. 

Toluna offers you a chance to share your opinion and inspire change in the products and services you believe in by participating in surveys. 

The company has 16 offices in Europe, Asia Pacific, and North America and works with some of the world’s leading market research agencies.

Today, it works with several high-profile brands, including Amazon, Coca-Cola, Expedia, Loreal, and Sony Music. 

How to download Toluna mobile app?

To download Toluna, go to the App Store, download, and install it.

Who is Toluna for?

Toluna is designed for users who want to earn extra money by taking surveys, playing games, and answering question polls. The app is also meant for companies seeking opinions and ideas on how to improve their products and services.

How much Toluna points are worth?

The Toluna points conversion is 3,000 points are worth $1.

Is Toluna free?

Toluna is free to join, and the platform is free to use.

Where Toluna is available?

Toluna is available in the United States, Canada, India, Singapore, United Kingdom, and 49 other countries.

Is Toluna a scam?

Toluna is a legitimate site that rewards you for taking paid surveys for hence not a scam.

Is your information safe with Toluna?

Toluna influencers will not share or sell your information to third parties unless legally or with your consent. Your information can, therefore, be considered safe.

How to contact Toluna customer service?

To contact Toluna customer service, go to the website and click contact. Next, fill out the form and submit it.

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Kate Starr

Dollarbreak

About the author:

Kate Starr is a personal finance, FinTech and MarTech writer. Her areas of expertise include making money, investing, and money management.

From earning money as a beginner entrepreneur to advanced investing in the stock market, Kate’s guides can help you to get more ideas on how to earn income online and increase your wealth.

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