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Is Nielsen Legit? Nielsen App Review 2022

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Nielsen Review

nielsen logo

Nielsen is one of the most well-known market research and data companies with decades of industry experience. The company has received a BBB accreditation and rating of A+. Apart from collecting user data via its computer and mobile data apps that members can install on their devices for free, Nielsen also offers its members many other ways to earn more prizes, including sweepstakes and gifts.



Safe & Legit

Pay Per Survey

Earning Potential

Payout Process


  • Earn $50 a year by installing an app – the Nielsen mobile app will collect your mobile usage data in the background, giving you rewards over time.
  • Earn up to $1000 from sweepstakes – all members with the Nielsen app will automatically qualify for a monthly sweepstakes with a $10,000 prize pot.
  • Many ways that you can redeem your rewards – choose from over 15 different types of rewards, including TVs, cameras, electronics, and gift cards.
  • Win up to $500 by downloading computer app – the Nielsen computer app gives extra sweepstakes entries. There are more than 500 winners per month.


  • Cannot redeem earnings as cash – you can’t redeem your earnings as cash but have more than physial gifts or gift card options for redeeming rewards.
  • Privacy issues with data collection – you must be at least 18 to join Nielsen since you will be giving up your personal data for market research.

Jump to: Full Review

Compare to Other Survey Sites

Branded Surveys

Branded Surveys logo

$0.50 – $5 on average per survey with bonus points ($1 sign up bonus)

Average survey length is 10-20 minutes and minimum payout is $5

Collect rewards in PayPal, Direct Deposit or gift cards (100+ brands)

Survey Junkie

Survey Junkie logo

$1 – $3 per survey + extra ways to earn up to $100 with focus groups

Each survey time varies, but on average it takes 15 minutes to complete

Redeem rewards using PayPal, e-giftcards or bank transfer ($5 min)


Swagbucks logo

$0.50 to $1.50 per survey – earn up to $100 each month using Swagbucks

18 unique ways to earn money and free gift cards, plus $5 sign up bonus

Redeem e-gift cards from $1 or withdraw $5 minimum payment from PayPal

What is Nielsen?

Nielsen is a professional market research company and the world’s leading panel providing its customers with media and marketing information.

Nielsen’s Mission is to collect information about various consumer behavior, including, what people:

  • Watch
  • Listen to
  • Buy
  • Do online

By registering your devices and filling out Nielsen surveys, you can become a part of important global insights.

Keep reading this article to find out if Nielsen is legit and how you can earn money with it.

Is Nielsen Mobile App Legit? Nielsen App Reviews

For decades, Nielsen has been setting the standard for global market research. The business has BBB accreditation with an A+ rating. This means that you certainly don’t need to wonder, “is Nielsen legit?” 

Nielsen reviews score 3.4 out of 5-star rating on App Store, 3.1 on Google Play, and 1.9 on Trustpilot. This is clearly not something the company can be proud of. Most Nielsen complaints revolve around personal data and privacy issues. Some customers even state that there are not much surveys available for them to participate in.

Additionally, Nielsen has a good reputation in the online community. Although there are some complaints about data privacy issues, many users praise the company for offering legit surveys and decent pay. 

The Nielsen group operates a number of panels and recently purchased Pinecone Research and Harris Poll Online, which further highlights its legitimacy. 

If for some reason you don’t feel like signing up for Nielsen, you can always turn to another research panel or survey site. We’ve reviewed over 200 survey sites you can choose from.

How Does Nielsen Mobile App Work?

Nielsen is looking to understand how people use their smartphones and devices. This will help companies to learn how consumers view and interact with brands.

Overall, Nielsen Mobile app lets you get rewarded for using your mobile phone.

The list of clients who partner with Nielsen includes retailers, manufacturers, governments, and non profits. Since these organizations appreciate honest feedback and opinions, they are willing to pay Nielsen users for their time and input. 

The way Nielsen works is it runs silently in the background of your device, measuring how you use the internet. It doesn’t interfere with your personal communications, but it measures your online behavior, website, and messaging apps usage.

What Does the Nielsen Computer & Mobile App Collect?

The Nielsen Computer & Mobile app collects what websites you visit and apps you use. Plus, it measures how long you stay there. However, they don’t collect any of your personal information, including IDs or passwords.

The table below shows what exactly does the Nielsen Computer & Mobile app collects and what it doesn’t:

Nielsen Computer & Mobile App CollectsNielsen Computer & Mobile App Does NOT Collect
The URL (web address) you visitedUser Ids
How long you spent on the URLPasswords
General computer and/or mobile device activity

What is Nielsen Mobile App Sign Up Process?

You will need to complete a sign up form that requires details such as name, address, household details, and other personal information. 

There is a short registration survey before you can download and install the app on your devices. This includes household details and more about your devices.

The Nielsen app needs to know what types of devices are used in your home. But, you’ll also need to supply details about operating systems, who uses the devices the most and the kinds of services.

You will then see a prompt to download the app.

Here’s the list of requirements you need to meet to be eligible for Nielsen Mobile app:

  • Be at least 18 years old and capable of signing the contract.
  • Own any computer and/or mobile device on which you authorize the software download.
  • If you have minors in your household and they have access to the devices you’re registering, you must be their parent or a guardian.
  • You must inform individuals in your household with access to your computer or mobile devices that you’ve installed Nielsen and they should give you their explicit consent to be a part of the panel membership agreement.
  • If you’re installing the software at work, or on your work computer, you must have permission from your employer.

You can sign up with Nielsen Mobile App here

How Much Can You Make from Nielsen Mobile App?

Just for installing this app and allowing it to run on your device, you can earn the equivalent of $50 per year. Plus, if you install Nielsen on your computer, you’ll earn sweepstake entries where you can win up to $500 each month.

Depending on whether you install Nielsen on your mobile or computer, you have different earning potential. The table below shows how much you can earn with Nielsen computer vs. Nielsen mobile app.

Nielsen Computer RewardsEarn sweepstake entries, where you can win up to $500. There are more than 500 winners each month.
Nielsen Mobile RewardsEarn up to $50 per year in points by staying in the panel. You can redeem your points for prizes and gift cards.

What Are the Other Ways to Make Money on Nielsen Mobile App?


Nielsen also runs monthly sweepstakes draws for all Nielsen app users. You receive a sweepstakes entry automatically for a monthly draw.

The prize pot is $10,000, but two winners will receive $1,000 and there are other smaller prizes.

How to Get Paid with Nielsen Mobile App?


There is a great rewards catalog for Nielsen app users to redeem their rewards. There are physical items such as TVs, cameras, and other electronic equipment.

You can also choose gift cards from Nielsen online rewards for brands such as Target, Amazon, Starbucks, and more. Nielsen ships rewards via USA mail within a few days of placing your order, so you should receive them within a couple of weeks. Unfortunately, you can’t withdraw your Nielsen earnings by cash; prizes and gift cards are the only options you can redeem your Nielsen rewards.

Is Nielsen Computer & Mobile App Safe?

While Nielsen is more known for surveys, the Nielsen app is actually a passive data collection research tool. Just by installing it and allowing it to remain on your device, you are providing data.

This means that you don’t actually need to complete any surveys. The app runs in the background of your device collecting information about:

  • The apps and games you use
  • How long do you use them
  • What websites you visit and how long you stay on each page

Many users are concerned about their privacy. However, Nielsen claims that they don’t share any private information with anyone. Instead, they separate personal identification data from market research data so you won’t be associated with the information collected from your devices.

The app also collects data about call time and duration, text messages, and file types and sizes on your device. But it does not save the numbers you call, the content of your texts, or the contents of your files.

The company reports collected information in aggregate data. This means that single members are not identified, rather data about groups is compiled.

Overall, Nielsen guarantees the highest levels of privacy for Nielsen app users. The app is secure and safe, and your details are not shared.

What are the Nielsen Mobile App Pros & Cons?

Nielsen Pros

  • In addition to having BBB accreditation and an A+ rating, Nielsen has decades of industry experience, which means there is no question about the answer when you ask is Nielsen legit?
  • You basically earn gifts and rewards for allowing the app to run in the background of your device
  • Nielsen has a superb customer support team, so if you have any queries or questions, you can receive help
  • There is the chance to win up to $1,000 each month in the sweepstakes draw.

Nielsen Cons

  • Some reviewers have expressed concern about privacy issues. However, Nielsen is a legit company and assures users data is secure.
  • This app is only available to residents in the USA.
  • Since the app is running in the background, it may impact your battery life. While this is not related to the question “is Nielsen legit?”, it is a valid concern.
  • Some Nielsen app reviewers have complaints about being unable to redeem their rewards.

Is Nielsen Mobile App Worth it?

Nielsen is certainly a legit company with decades of industry experience. If you’re wondering, “is Nielsen legit?”, you only need to look at its BBB accreditation and rating to confirm that it is. 

The Nielsen app allows you to earn rewards just for allowing it to run in the background of your device. Additionally, there is the potential to win cash prizes.

While the Nielsen app is not an appropriate solution for those looking for a full time income, but if you’re looking to develop a side gig, it is an easy way to supplement your earnings. 

Nielsen Mobile App Alternatives

Nielsen App vs. Honeygain

Honeygain Summary

  • Earn $1 for every 10GB of data shared
  • Get $5 for each person you refer
  • Maximize earnings with more IP addresses
  • 2 payment options – PayPal and Bitcoin

Like Nielsen, Honeygain is also a research panel, that lets you earn passive income by sharing your internet data. All you need to do to earn money is to install the Honeygain app on your mobile phone or computer.

However, when it comes to earnings, Honeygain clearly outperforms Nielsen. You can expect to earn $50 on autopilot with Nielsen, while Honeygain lets you earn up to $67 a month.

Nielsen App vs. Dosh

Dosh Summary

  • Data is secured with 256-bit encryption
  • $10 sign up bonus for new members
  • Get $10 for each friend you refer
  • Over 100,000 places to get cashback

Similar to Nielsen, also lets you earn money passively. But unlike Nielsen, Dosh doesn’t collect any data from you. Dosh is one of the leading cashback apps that enable you to earn up to 10% cash back on your regular purchases. To earn money on autopilot, you’ll need to download the Dosh app on your phone and link your card. You’ll automatically earn cashbacks whenever you make a qualifying purchase with your linked card.

Nielsen App vs. SavvyConnect

SurveySavvy Summary

  • Get $5 per device each month plus access to special surveys
  • Pays up to $15 per user referred
  • Minimum payout threshold is only $1
  • Available globally

SavvyConnect is a market research application from SurveySavvy that works similar to Nielsen App and rewards you for sharing data as you browse the web and use mobile applications. Like Nielsen App, SavvyConnect app is compatible with iOS and Android devices, as well as Microsoft Edge Browser. You simply need to activate both Nielsen or SavvyConnect apps once to start earning money as you continue using your devices as usual.

Earning potential SavvyConnect promises is a little more than Nielsen has to offer. With SavvyConnect, you’ll earn $5 per device each month while Nielsen gets you $50 per year. In addition, both Nielsen and SavvyConnect let you boost your earning potential by participating in online surveys.

Nielsen App vs. LifePoints

LifePoints Summary

  • On average, earn up to $20 each month
  • Survey times vary – 10 min to 20 min
  • Surveys are available in 40+ countries
  • Only $5 minimum payout threshold

LifePoints is one of the best market research panels that reward you for participating in various forms of researches from online surveys to behavior tracking. Like Nielsen App, LifePoints will track certain activities you perform using your devices. However, LifePoints’ earnings for behavior tracking are much lower than Nielsen’s. While Nielsen pays you $50 each year for just having an app installed, LifePoints earns you $0.9 per month for the same activity. But you can complement your LifePoints earnings by participating in online surveys and earn $0.09 to $0.45 per survey.

Nielsen App vs. Branded Surveys

Branded Surveys Summary

  • $1 sign up bonus
  • Earn $0.50-$5 on average per survey
  • Average survey length is 15 min
  • Pays by bank transfer, PayPal & gift cards

Branded Surveys is also a well-established paid survey app that rewards you for participating in online surveys, daily polls, and local deals. Unlike Nielsen, Branded Surveys doesn’t have an app that would earn you passive income for just having a behavior-tracking app installed on your device. Instead, your Branded Surveys earnings depend on your activity through the platform. On average, you can expect to earn anywhere from $0.50 to $3 per Branded Surveys survey.

Nielsen App vs. InboxDollars

InboxDollars Summary

  • $5 sign up bonus
  • Referral program – 30% that referral makes
  • Most of the surveys pay $0.50 to $1
  • 13 different ways to earn money

InboxDollars is one of the most popular paid survey apps that reward you for sharing your opinion about a range of topics, products, and services. In addition to participating in online surveys, you can also earn money for browsing the web, shopping online, and watching videos with InboxDollars.

How much you’ll earn with InboxDollars vary from task to task. For example, you can earn up to $5 per survey, or $0.30 – $0.60 a day watching videos. Obviously, the more you participate in InboxDollars tasks, the more you’ll earn. On the other hand, Nielsen earns you a passive income of $50 per year for just having the app installed.

How To Contact Nielsen Mobile App Customer Service?

In case any issues arise with your Nielsen panel, or your membership, you should definitely contact Nielsen customer service.

You can contact Nielsen Mobile App customer service only through the Nielsen “contact us” form.

Is Nielsen Mobile App Free?

Yes, installing the Nielsen Mobile App is completely free. You won’t be charged any installation or membership fees ever.

Can You Fill Nielsen Mobile App Surveys with Mobile App?

Yes, you can fill Nielsen Mobile App surveys with mobile app. This enables you to earn money from anywhere you might be, whether you’re at home watching TV or waiting for your order in the restaurant.

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