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Valued Opinions Review 2024: Is Valued Opinions Legit?

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Written by: Kate Starr
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Valued Opinions Review

valued-opinions logo

Valued Opinion is one of the 17 survey platform owned and operated by the market research company Dynata. Valued Opinion has been around since 2004 and is not accredited by the BBB but has an A+ rating. The platform currently has over 3 million members. The platform is available in 15 languages and in over 20 countries worldwide, including USA, UK, Ireland, Australia, South Africa, and more.



Safe & Legit

Pay Per Survey

Earning Potential

Payout Process


  • High average payout per survey of up to $5 – most surveys take between 15 to 20 minutes to complete and can pay anywhere between $0.50 and $5.
  • Different membership levels – active members can progress through the 5 tiers to get more tailored surveys with lower disqualification rates.
  • Quick turnaround time for e-gift card – when cashing out via e-gift card, you will receive your reward within 24 hours of submitting your request.
  • Low minimum cash out threshold – you can cash out your earnings once you hit $10. Cash out is available via gift cards from Amazon, Chilis and more.


  • Limited number of surveys each month – most users report that they only get 2 to 6 surveys each month, giving the platform limited earning potential.
  • Limited cashing out options available – you can only redeem points for gift cards, prepaid Visa, magazines, or donations. There is no cash option.

How Much Can You Make?

how much can you make from valued opinions online surveys

Each survey on Valued Opinions typically takes 15 to 20 minutes to complete. You can earn up to $5 per survey. You can see your estimated earnings before starting the survey. Ensure that you check to see how much you can earn since some of the surveys on the website are unpaid.

Generally, the longer and more complex a survey is, the more you can expect to earn from it. The website assigns surveys to users based on different factors, such as their geographical location and demographics.

Most users receive between one to four survey invites per week, on average.

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Is Valued Opinions Legit?

Review WebsiteValued Opinions Review
Better Business BureauA+ (For Dynata, Valued Opinions’ parent company)
Trustpilot2.7 out of 5 stars
Sitejabber2.5 out of 5 stars

Valued Opinions is a legitimate platform you can join to earn rewards for answering survey questions. Dynata, the company that owns the website, also has an A+ rating from the Better Business Bureau. The website has received mixed reviews from its users.

Positive reviews mainly praised the website for offering a variety of survey opportunities. Many users were also satisfied with how quickly they received their rewards and how easy they could withdraw their earnings.

However, some negative reviews stated that the website did not allow them to withdraw their earnings. Some users also complained that their accounts were closed without reason.

Who is Valued Opinions for?

Valued Opinions is suitable for anyone who want to make money online. The website rewards users for participating in paid surveys and answering simple questions.

As long as you have an internet connection and some free time, you can join Valued Opinions to earn a side income. While you may not be able to replace your full-time job using Valued Opinions, the website can give you some extra cash to spend.

How To Sign Up With Valued Opinions?

Signing up with Valued Opinions is a straightforward process, and you can do it from your mobile phone or desktop. Start by visiting the website and clicking the button to create an account. You will need to provide information about yourself to help the platform match you with relevant surveys.

Some of the information you will need to provide include:

  • Name
  • Email address
  • Date of birth
  • Address
  • Location

You will then receive a confirmation email with a link you will need to click on to verify your account. After activating your account, you can then start browsing the available surveys.

Valued Opinions Requirements

To join the platform, there are some requirements you will need to meet.

To join Valued Opinions, you must:

  • Be at least 17 years old
  • Be a US resident 
  • Have a US phone number to verify your account

How Much Are Valued Opinions Points Worth?

Valued Opinions does not use a points system. Instead, you can see the exact amount for your estimated earnings from each survey.

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As long as you are an active website member, you will enjoy free entry into the quarterly sweepstakes. You could stand a chance to win a Samsung Galaxy Tab or another comparable prize from this sweepstakes.

Focus Groups

Valued Opinions members may also receive invites to participate in a focus group. In a focus group, you join other participants in answering questions about different topics, products, and services.

If you receive an invite to a focus group, you should try your best to participate since the rewards tend to be higher than regular surveys.

Diary Studies

Diary studies are unique research studies that Valued Opinions conducts occasionally. If you join such a study, you will need to keep a diary about a specific product or service each day over a fixed period.

As with focus groups, these are rare and offer higher-than-average payouts. Thus, watch for these opportunities so you do not miss the chance to increase your earnings on the website.

Membership Levels

Valued Opinions also has a membership program. As long as you have an account on the website, you can automatically participate in this program. There are five different levels, with each level offering different benefits.

The different membership levels include:

  • Bronze
  • Silver
  • Gold
  • Platinum
  • Diamond

Some of the benefits you can enjoy with higher levels include higher earning opportunities and more tailored survey invitations.

Valued Opinions Hacks

Here are some hacks that can help you increase your earnings on Valued Opinions:

  • Fully complete your profile to get relevant surveys
  • Ensure that you are receiving emails from Valued Opinions.
  • Answer surveys honestly to avoid getting disqualified

How to Redeem Points?

Gift Cards

Valued Opinions only offers one redemption method. You can redeem your earnings online for e-gift cards or physical gift cards. You must have at least $10 in your account to withdraw your earnings from Valued Opinions.

You can choose to redeem gift cards from a variety of popular retailers, including:

If you choose to get an electronic gift card, you can expect to receive it in under 24 hours. Alternatively, you can also redeem a physical gift card, although this can take up to 28 days to arrive in the mail.

Pros & Cons

Valued Opinions Pros

  • You can get one to four survey invites per week on average
  • Apart from paid online surveys, you can also earn money by joining focus groups and diary studies
  • You can get more tailored survey opportunities as you increase your membership level
  • You can earn up to $5 per survey, and each survey takes between 15 to 20 minutes to complete

Valued Opinions Cons

  • You can only withdraw your earnings from the platform via gift cards
  • There is a $10 minimum withdrawal threshold for you to cash out your earnings

Is Valued Opinions Worth It?

Valued Opinions is a legitimate website you can join to access legitimate paid survey opportunities. The website will reward you with gift cards from popular retailers in exchange for sharing your opinions with them. Apart from survey opportunities, you can also earn money on the website by joining focus groups and diary studies.

Moreover, you can earn up to $5 per survey you answer on the website. Each survey takes between 15 to 20 minutes, and your earnings will depend on the length of the survey. Generally, most members get between one to four survey invites per week.

However, the website only offers one method for members to withdraw their earnings. Once you accumulate at least $10 in your account, you can exchange your earnings for gift cards from popular retailers. Nonetheless, it is still a good platform to join to earn a side income.

Valued Opinions Survey Site FAQs

What is Valued Opinions?

Valued Opinions is an online market research panel that enables members to earn rewards in exchange for sharing their opinions. The company has been around since 2004 and has over 3 million members worldwide.

Valued Opinions works closely with hundreds of big companies and organizations worldwide, helping them gather consumer information and market data. In addition to online surveys, Valued Opinions conducts diary studies and product testing.

The platform is currently owned by Dynata, a leading market research company.

How does Valued Opinions work?

Valued Opinions primarily gathers consumer data on behalf of big companies and organizations. These companies and organizations use market data to improve their products and services. You can contribute to this market data by participating in the paid online surveys that Valued Opinions conducts.

Some of the topics that you might encounter in these surveys include:

  • Environmental issues
  • Blockbuster films
  • Fashion trends
  • Favorite foods

In exchange for joining these surveys and sharing your opinions, you can earn points that you can then redeem for rewards. Some rewards from Valued Opinions include gift cards from popular brands.

Is Valued Opinions free?

Valued Opinions is free to join and use. You will never be asked to pay any fees to access the surveys on the website.

How to download the Valued Opinions mobile app?

You can download the Valued Opinions mobile app by visiting the Google Play Store or Apple App Store.

Where is Valued Opinions available?

Valued Opinions offers its services in the United States, the United Kingdom, and a handful of other countries. Visit the company’s website to see if it is accessible in your region.

Is Valued Opinions a Scam?

Valued Opinions is not a scam. Dynata, the company that owns Valued Opinions, has received an A+ rating from the Better Business Bureau, highlighting the platform’s legitimacy.

Is your information safe with Valued Opinions?

Valued Opinions does not sell your private information to third parties. Before sharing the market data it collects with its clients, the company removes all private information that may be linked to you. Thus, you do not need to worry about your privacy being violated on the website.

How to contact Valued Opinions customer service?

Suppose you have any questions about how to use the website or encounter any issues when using it. In that case, you can contact Valued Opinions customer service via the website’s contact form.

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Kate Starr


About the author:

Kate Starr is a personal finance, FinTech and MarTech writer. Her areas of expertise include making money, investing, and money management.

From earning money as a beginner entrepreneur to advanced investing in the stock market, Kate’s guides can help you to get more ideas on how to earn income online and increase your wealth.

The content on is for informational and educational purposes only and cannot replace any professional financial advice.
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