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Valued Opinions Review 2022: Is Valued Opinions Legit?

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Valued Opinions Review

valued-opinions logo

Valued Opinion is one of the 17 survey platform owned and operated by the market research company Dynata. Valued Opinion has been around since 2004 and is not accredited by the BBB but has an A+ rating. The platform currently has over 3 million members. The platform is available in 15 languages and in over 20 countries worldwide, including USA, UK, Ireland, Australia, South Africa, and more.



Safe & Legit

Pay Per Survey

Earning Potential

Payout Process


  • High average payout per survey of up to $5 – most surveys take between 15 to 20 minutes to complete and can pay anywhere between $0.50 and $5.
  • Different membership levels – active members can progress through the 5 tiers to get more tailored surveys with lower disqualification rates.
  • Quick turnaround time for e-gift card – when cashing out via e-gift card, you will receive your reward within 24 hours of submitting your request.
  • Low minimum cash out threshold – you can cash out your earnings once you hit $10. Cash out is available via gift cards from Amazon, Chilis and more.


  • Limited number of surveys each month – most users report that they only get 2 to 6 surveys each month, giving the platform limited earning potential.
  • Limited cashing out options available – you can only redeem points for gift cards, prepaid Visa, magazines, or donations. There is no cash option.

Jump to: Full Review

Compare to Other Survey Sites

Branded Surveys

Branded Surveys logo

$0.50 – $5 on average per survey with bonus points ($1 sign up bonus)

Average survey length is 10-20 minutes and minimum payout is $5

Collect rewards in PayPal, Direct Deposit or gift cards (100+ brands)


Swagbucks logo

$0.50 to $1.50 per survey – earn up to $100 each month using Swagbucks

18 unique ways to earn money and free gift cards, plus $5 sign up bonus

Redeem e-gift cards from $1 or withdraw $5 minimum payment from PayPal

Survey Junkie

Survey Junkie logo

$0.50 – $3 per survey + extra ways to earn up to $100 with focus groups

Each survey time varies, but on average it takes 15 minutes to complete

Redeem rewards using PayPal, e-giftcards or bank transfer ($5 min)

What Is Valued Opinions?

Started in 2014, Valued Opinions is a website that offers rewards to those who are willing to answer survey questions. 

Originally started by Havemann and Cooper, the research firm was in 2009 acquired by the Mort Meyerson owned e-Rewards Company.

Previously, Valued Opinions was part of the ResearchNow Group, a well-respected market research company with a global reach. In 2014, it merged with Survey Sampling International, a market research company and was renamed Dynata. Valued Opinions only operates in the USA.

While Valued Opinions survey topics vary, they are pretty exciting and appeal to all demographics.

How Does Valued Opinions Work?

Every market researcher is keen to hear from consumers in certain target demographic groups related to the products they want to promote. Valued Opinions help partner companies by giving them an easy route to a ready pool of users that want to offer their thoughts and opinions. 

This is done by offering surveys that contain questions relevant to the products or services in question. Every time a Valued Opinions member completes a survey successfully, they receive a small reward for their time and effort.

Essentially, the platform allows you to;

  • Take paid online surveys and make your views count
  • Get paid up to $5 for each paid survey you complete
  • Drive change through paid surveys, products tests, and more


Valued Opinions Reviews: Is Valued Opinions Legit?

Valued Opinions is a legitimate market research panel with more than 3 million members. While not accredited by the Better Business Bureau, its parent Dynata company has an A+ rating on the platform.

On Trustpilot, Valued Opinions is rated 3.6/5. Most users described it as a platform with plenty of surveys, easy redemptions, and quick delivery of rewards. Other users were also pleased with its good selection of surveys and opportunity to save up points and to earn vouchers and shop online.

Unfortunately, Valued Opinions has only 2.7 rating on Sitejabber and most reviewers have complained about a lack of surveys, but most users enjoy the platform and the prompt payout policy.

Generally speaking, Valued Opinions has a good reputation in the online survey-taking community.

Who is Valued Opinions For?

Valued Opinions is for individuals who want to get rewarded for taking surveys about household products and services. The platform is also for companies and organizations looking for opinions about different products and services.

How To Sign Up With Valued Opinions?

To get started with Valued Opinions;

  • Visit the sign-up page and click join now
  • Fill in your name, date of birth, address, and some other pertinent details to create your account. 
  • Get a confirmation email with a link
  • Activate your account

Valued Opinions Requirements

  • The minimum age is 17 years.
  • Be a US resident 
  • Verify your account with a valid US mobile number before you can redeem a reward.

How Much Valued Opinions points are Worth?

Valued Opinions survey only takes around 15-20 minutes to complete based on the complexity of the material. You can expect to earn $1-$5 per survey, and sometimes you may receive unpaid surveys from the company. 

Valued Opinions allocates surveys to users depending on a number of factors. This includes geographical location, demographic group, and others. The available surveys appear on the user dashboard under the “My Surveys” section. 

You will also receive survey invitations via email too. Most users receive 1-4 surveys each week, depending on their demographic group. 

Valued Opinions Disqualification

As far as disqualification goes, it is an issue, but the rate doesn’t seem to be any better or worse than most other survey sites. The demographics play a major part in any disqualification, and it is impossible to judge before you start a survey. 

This helps them to send you surveys that interest you. New surveys are available every week, so it’s a good idea to check the platform and your email inbox regularly.

All Valued Opinions are electronic gift cards that are usually delivered within 24 hours. However, if you request a physical one via post, it can take up to 28 days to arrive.

What Are the Other Ways to Make Money on Valued Opinions?


Every Valued Opinions member has the chance to enter quarterly sweepstakes to win a prize. This is usually a Samsung Galaxy Tab. You need to join the survey panel to have a chance of winning an entry.

Focus Groups

Valued Opinions members may receive an invite to participate in a focus group. A focus group is a group interview situation where you will take part in a panel that is discussing a certain topic. 

In addition to being paid for your time, there may be extra rewards on offer related to the product or service under discussion. This is a fun way to learn more about a subject, voice your opinions, and hear what others have to say. 

If Valued Opinions does offer you a focus group slot, act fast because the rewards are certainly worth the effort. 

Diary Studies

A diary study is very different. Users will need to keep a diary over a set period. This involves filling out their feelings about a specific product or service each day.

If you like to document your reactions to things and you’re a detail-oriented person, this could be an appealing option. Again, diary studies don’t crop up very often. So if Valued Opinions offers you the chance, grab it quickly.

Membership levels / Badges

The other earning options I have mentioned so far in this Valued Opinions review are different from the membership levels or badges system. Each level is known as a badge. 

There are five in total: Bronze (beginners), Silver, Gold, Platinum, and Diamond (the highest badge). Each badge has a requirement, such as how much of your profile you complete or how many surveys you successfully complete. The badges act as a kind of motivational tool. There are no real rewards, but it is a way to recognize which users are the most active on the platform. 

This may seem pointless to some people, but there is an upside to achieving the coveted Diamond badge. The top Valued Opinions Diamond members receive far more tailored survey invitations, and Valued Opinions review comments from Diamond members praise the increased earning opportunities.

Membership Levels Requirement To Reach
BronzeSign up and activate your account.
SilverComplete 25% of their survey profile
Take one survey in the last week
Complete their first survey
GoldComplete 50% of their survey profile
Take a survey on two consecutive weeks
Complete their 10th survey
PlatinumComplete 75% of their survey profile
Take a survey on three consecutive weeks
Complete their 25th survey
DiamondComplete 100% of their survey profile
Take a survey on four consecutive weeks
Complete their 50th survey

Valued Opinions Hacks

  • Fully complete your profile
  • Ensure that your email provider is not blocking emails from Valued Opinions. 
  • Make sure you qualify for the survey
  • Take the necessary time and pay attention when you complete the survey

How to Redeem Points with Valued Opinions?

Gift Cards

Once you reach the minimum $10 cashout limit, you can redeem your earnings. You can choose e-gift cards and vouchers with partner companies. This includes Amazon, Chillis,, iTunes,, CVS Pharmacy, Visa promo codes, Southwest Rapid Reward Points,, and Spa Week. 

You can expect to receive your electronic gift card in under 24 hours. The physical gift card can take up to 28 days to arrive in the mail. Some rewards are only available to US members, so check what is available in your area first.


Every month Valued Opinions donate $10,000 to the American Red Cross in honor of the time you take to share their views. You don’t have to do anything other than continue taking part in activities.

What are the Valued Opinions Pros & Cons?

Valued Opinions Pros

  • Most users will receive at least 2-6 survey invites per month
  • International users can join and complete surveys
  • The badge system gives you an opportunity to receive more tailored survey taking opportunities
  • Most surveys are quite interesting and take an average of 15 to 20 minutes to answer

Valued Opinions Cons

  • While longer surveys are available, you must complete them in a single sitting or risk disqualification. 
  • The only reward option is gift cards and vouchers. 

Valued Opinions Review Verdict: Is Valued Opinions Worth it?

Valued Opinions is a legitimate company that actually pays thus worth it. The company pays well for its members’ opinions, but it only pays with gift cards, which will turn off many people. 

If you sign up with Valued Opinions, you can expect to fill out at least one survey each week, and this could be worth up to $5. So, at the end of a successful month, you may be cashing out a $20 Amazon gift voucher if that option is available. 

For obvious reasons, taking surveys with Valued Opinions will not replace a full time income, but it could be a useful side gig for teens, students, retirees, and stay-at-home parents.

Sites Like Valued Opinions

Valued OpinionsBranded SurveysSurvey JunkieLifePoints
Average Earnings$1-$5 $0.50-$3$1- $3Up to $20
Average  Survey Length10 to 15 minutes10 – 20 minutesVaries but can take up to 15 minutesAveragely 10 to 20 minutes
Minimum Payout$10$10$5$5
Rewards in the form of Gift CardsPayPal, Direct Deposit or gift cards PayPal,e-gift card and bank transferPayPal and e-gift card

Valued Opinions vs. Branded Surveys

Branded Surveys Summary

  • $1 sign up bonus
  • Earn $0.50-$5 on average per survey
  • Average survey length is 15 min
  • Pays by bank transfer, PayPal & gift cards

Branded Surveys is a survey platform that sends you relevant surveys based on the information you have included in your profile.  Like Valued Opinions, Branded surveys are free and easy to join. Both platforms also provide different ways to make money.

While Branded Surveys offers a sign-up bonus of 50 points for registering and another 50 points after filling out your profile. Branded Surveys also reward PayPal money and gift cards compared to Valued Opinions that only provide gift cards. In addition, Branded Surveys has a minimum payout threshold of $5 compared to Valued Opinions $10.

Valued Opinions vs. Survey Junkie

Survey Junkie Summary

  • $0.50-$3 average earnings per survey
  • Extra points if you screened out of survey
  • Additional ways to earn up to $100
  • Install Survey Junkie extension for bonus

Survey Junkie is an online site best known for offering paid survey opportunities. Similar to Valued Opinions, Survey Junkie pays up to 5 per survey, Both platforms also have different ways of making money. In addition, Survey Junkie and Valued Opinions have a minimum payout threshold of $10.While 

Survey Junkie allows you to redeem your earnings through PayPal, cash, and gift cards, Valued Opinions’ main way of redemption is gift cards. Survey Junkie also has a minimum payout threshold of $10 compared to Valued Opinions $10. That said, both websites allow you to earn by filling surveys or engaging in other tasks.

Valued Opinions vs. LifePoints

LifePoints Summary

  • On average, earn up to $20 each month
  • Survey times vary – 10 min to 20 min
  • Surveys are available in 40+ countries
  • Only $5 minimum payout threshold

Originally known as National Family Opinion, LifePoints is an online platform that allows you to join and start earning points by taking surveys. Compared to Valued Opinions, LifePoints provides10 LifePoints points when you verify your email and complete your profile. 

As for similarities, both platforms’ surveys only take 10 to 15 minutes, LifePoints surveys also pay between $1-$5. Both websites will also send you surveys that match your profile and interest as a consumer. Plus they are free to join and start using.

Other Sites Like Valued Opinions

Valued Opinions Survey Site FAQ

How to download Valued Opinions mobile app?

To download the Valued Opinions app, visit homepage and click download.

Where Valued Opinions is available?

Valued Opinions is only available in the US. 

Is Valued Opinions a scam?

Valued Opinions is a legitimate company that pays users for completing surveys. It’s therefore not a scam.

Is your information safe with Valued Opinions?

Valued Opinions has a Valued Opinions charter that promises to ensure your information will stay with Valued Opinions and will never travel over to third parties so that you can keep your privacy.

How to contact Valued Opinions customer service?

To contact Valued Opinions, go to Valued Opinions, fill in the contact form and submit.

Is Valued Opinions free?

Valued Opinions is free to join, and the platform is free to use.

Can you fill Valued Opinions surveys with a mobile app?

Once you download the Valued Opinions app you can fill the survey on your mobile phone.

Valued Opinions make money by charging researchers for collecting the opinions of its members who are likely to be customers of their products and services.

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