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Are you looking for an easy way to earn money?
Then participating in focus groups for money might be the great option. All you have to do is share your experience and opinion about certain products, services or topics
But why do companies pay you for sharing your opinion?
Because every opinion matters to any company and they need your help to improve their products or services.
Without conducting surveys, they won’t be able to understand what you as a consumer want, like or need.
And because you’re providing them valuable information that might result in increased sales in the long term, they thank you for helping them by paying cash.
If you’re wondering how to find companies that pay you cash for providing your opinion, just keep reading. I’m about to uncover everything you might need to know to start earning money participating in focus groups.
What Is A Focus Group?
Focus group is a form of market research where a group of people are invited to sit down and answer specific questions by sharing their honest opinions about products, services and various different topics.
You can think of a focus group as a survey, but a much more in-depth one.
Focus groups are led by moderators, who ask focus group participants questions that are relevant to their research topic. The questions usually require participants to share their experience or opinion about certain topics.
While traditional focus groups require participants to sit together, usually around the round table, in the digital world, focus groups are held using video calls.
Typically, focus groups last anywhere from 60 to 90 minutes and consist of 8-12 participants.
How Much You Can Expect To Earn With Paid Focus Groups?
How much you can earn with paid focus groups varies from research to research. However, it’s common that focus group participants are earning around $100 per hour providing their opinion.
Let’s take a look at the list of 26 best paid online focus groups and see how much each one promises.
24 Best Focus Groups For Money
1. Survey Junkie
(Up to $150/hour)
Survey Junkie is one of the most popular online market research companies rewarding you for sharing your opinion.
While Survey Junkie is mostly a survey website, you can find some interesting focus group opportunities after you sign up.
There are 3 ways you can earn money with Survey Junkie:
- Product testing – you will receive a free product to test and get paid when you share your opinion about it by filing an online survey. You can earn up to $50 testing products.
- Focus groups – after completing an online survey, you may be selected to attend an in-person focus group near you. Participating in a focus group can earn you up to $150.
- Phone survey – you will occasionally receive phone calls and the interviewer will ask you research questions over the phone. Phone surveys can earn you up to $100.
The only downside of Survey Junkie is that these higher-paying options are only available once a month.
Payout options: PayPal, bank transfer or gift cards from Walmart, Amazon and iTunes.
Respondent.io lets get paid for sharing your professional expertise.
Whether you’re a marketer, software developer, business owner or other professional, Respondent.io offers you topic-specific projects you can participate in.
When you sign up for this platform, the algorithm will match you with the available studies. Alternatively, you can also browse projects and apply for interesting ones for you.
Payout option: PayPal.
3. Ipsos i-Say
(Up to $100/hour)
Ipsos i-Say is the third largest survey-based website in the world, offering you various paid focus group projects.
And the company accepts members from anywhere in the world
The company also rewards you for completing small surveys and polls. But each of these small surveys are worth just $0.4 to $1.5, while focus groups can earn you up to $100/hour.
Payout options: Cash, PayPal, gift cards, merchandise, charity.
4. User Interviews
(Up to $250 per 30 minutes)
User Interviews features focus group opportunities from world class companies, such as Adobe, Spotify and Pinterest.
This website offers various interview types that you can take online, over the phone or in-person:
- Focus groups
- 1-on-1 interviews
- Multiday studies
- Unmoderated tasks
The pay for participating in these surveys vary from $25 for a 30 minute interview up to $250 for a very specific 30 minute study.
Payout options: Direct deposit or gift cards.
(Up to $250/hour)
FocusGroup.com (also known as Inspired Opinions) is a market research company by Schlesinger Group offering you focus group opportunities from various businesses.
There are 3 ways you can participate in paid focus groups:
- Online – from anywhere in the world
- Over the phone
- In-person at one of their informal focus group venues across the United States.
Payout option: Cash out using Visa debit card.
(Up to $5 per survey)
PrizeRebel is one of the biggest survey websites rewarding you for providing your opinion about various businesses.
The platform focuses on small surveys, but occasionally offers you focus group opportunities.
When you complete surveys or participate in focus groups held by PrizeRebel, you’ll get point rewards.
Your accumulated points are redeemable for cash via PayPal or gift cards from Amazon, eBay, Steam, iTunes and more.
(Up to $118/hour)
PingPong is a relatively new company in the online market research field specializing in user experience testing for websites and apps.
Although they are new to market, they promise you projects from worldwide popular companies like Wise, Dropbox and others.
When you sign up as a tester, you’ll get an email invitation to an interview that you can accept or decline depending on your availability.
What’s best about PingPong is that they are accepting users from around the world.
Earning potential: Anywhere from €20 to €100 hourly ($23 – $118 hourly).
Payout options: Direct deposit (via Wise) or PayPal.
8. American Consumer Opinion
(Up to $50/study)
American Consumer Opinion is the largest market research company in the United States researching American people.
When you join the 7 million members of American Consumer Opinion, you’ll start getting surveys you should participate in.
The platform rewards you with virtual coins that you can cash out once you hit $10 or more in earnings.
Although this company doesn’t concentrate on focus groups, they offer this kind of opportunity every once in a while.
Earning potential: Up to $50 per focus group and $0.05 to $0.50 per small survey.
Payout options: Check or PayPal.
(Up to $50 per survey)
Mindswarms is a unique market research platform as you have to answer survey questions in a video format.
Typically 7 question surveys pay you $50 and the ones with 1 question can earn you $10.
Answering Mindswarms surveys normally takes around 10 minutes and you can record yourself with your smartphone or webcam.
Payout option: PayPal.
10. SIS International
(Up to $250/1 hour)
SIS International helps brands and companies find out their product directions worldwide.
You can find a huge range of available paid focus group studies you can participate in. Just browse the list to find an interesting project for you and submit your application.
What’s great about this company is that they recruit people from around the world and hold focus groups remotely – via Zoom or over the phone.
(Starting from $75/study)
Fieldwork allows you to participate in paid focus groups in over 10 states within the United States.
While focus groups is the main type of studies Fieldwork offers, there are also some fun opportunities available as well. For example:
- Taste tests
- Product trials
- In-home interviews
- Shop-along interviews
- Phone interviews
- Online surveys
Here’s the list of states Fieldwork studies are available in:
- Los Angeles (Orange County)
- New York (Fort Lee)
- San Francisco
Payout option: Visa gift cards.
12. Experience Dynamics
($50 – $150 per study)
Experience Dynamics focuses on user experience (UX) and user interface (UI) testing.
Respectively, they need your help testing websites and softwares and providing your opinion about their design and usability.
You can become an Experience Dynamics member from anywhere in the world and earn money in various ways:
- Online surveys
- Online focus groups
- Phone interviews
- Field studies – 1-2 hour interviews at your home or work
- Diary studies – you record your opinion over 1-2 weeks
13. Survey Squad
(Up to $250 per study)
Survey Squad provides a large number of paid focus group and survey opportunities both online and on-site.
You can take a look at available focus group projects posted on Twitter.
Once you join the panel, you will also receive customized projects via email.
Payout option: Check.
($75 to $300 per study)
SurveyFeeds isn’t a market research company like others in this list, but they provide a feed of paid focus group opportunities online and on-site.
It’s also a good idea to browse their Facebook posts as they update Facebook more often than the website.
($50 to $325 per study)
FindFocusGroups.com is an aggregator service that helps you find focus group opportunities near you within the US or online.
As the platform aggregates a great range of focus groups hosted by different companies, their payouts differ as well. Some companies will pay you cash while others will send their products as a compensation for providing your opinion.
16. Plaza Research
($50 – $200 per study)
Plaza Research is a research company specializing in on-site focus groups and is present in 14 US cities.
In some cases the company may ask you to try and review a new product, preview a TV commercial or provide your opinion about future products.
Along with focus groups, Plaza Research also offers you money for participating in:
- One-on-one interviews
- Telephone and online surveys
- Usability testing
- Classroom style groups or mock juries
When you participate in a focus group held by Plaza Research, you’ll get paid on-site, right after the session.
($50 to $200 per study)
WatchLab values real consumers’ opinion and focuses on surveying people who are using certain products and services.
This research company offers focus group projects in 3 ways:
Respectively, if you participate in in-person or in-home studies, you’ll get paid in cash straight after the session. On the other hand, if you participate in an online study, you’ll receive a check on your residential address.
In order to get customized focus group opportunities based on your interests via email, simply complete the sign up.
18. Engage Studies
($50 to $250 per study)
Engage Studies specializes in consumer and healthcare market research allowing you to participate from anywhere in the world.
When you first sign up as a member, you need to select whether you are a general consumer or a member of a medical/healthcare community.
The company needs this information to determine which studies to offer you.
19. SpringBoard America
(Up to 4 surveys per month)
SpringBoard America is one of the leading market research communities in the US, allowing you to participate in paid surveys.
The company offers rewards, known as ‘Survey Dollars’ for participating in:
- Online focus groups
- Online surveys
- Mobile surveys
- Teen surveys
The company partners with organizations in various fields, including household brands, non-profit organizations, government bodies and media.
Accordingly, when you join the community, you’d be providing opinion about a range of different topics.
One of the main downsides SpringBoard has is that they typically provide smaller studies, earning you between $0.50 and $5 per 30-minute survey. Also, they only provide focus groups rarely.
20. Recruit and Field
($100 – $275 per study)
Recruit & Field offers US national studies online and focus groups in different locations.
The company accepts participants of all ages and genders for their studies, including professionals like doctors, nurses, technicians, etc.
After participating in a study, you have an option to withdraw your earnings via PayPal or request digital gift cards from Amazon or other major retailers.
21. Google Usability
(Up to $75/hour)
Google Usability is a research program that rewards you for providing your opinion about google products and features.
Here’s how it works:
- First, sign up and complete a questionnaire so that Google can match you to relevant projects.
- Then Google will invite you to available studies taking place in Google office, our research van, your home or even online.
- Finally, get rewarded when your participation is complete.
The only drawback Google Usability studies has is that you can’t get cash. But you get a small thank-you gift like a gift card or a donation to your favorite charity.
22. Brand Institute
Brand Institute accepts participants from all over the world to participate in their studies, which are focused on pharmaceutical and health-care related topics.
In order to show your interest in Brand Institute studies, simply register your details and set up your profile answering simple questions. Your profile will help the company match you with relevant studies and invite you to them.
If you qualify for the program, you’ll get invited via email, so make sure you don’t miss it.
What’s convenient about taking part in these studies is that after you finish your participation, you’ll receive payments via check or PayPal.
Earning potential: no info on this.
(£15 – £75 per study (20 to 60 minutes))
Angelfish Opinions offers a range of paid market research studies like user experience testing and focus groups.
The company is accepting participants only from the United Kingdom as all their studies focus on british audience.
In order to participate in Angelfish Opinions studies, just take a look at their current projects and apply.
Note that some of the studies are done online, while others may be held in-person.
24. 2020 Research
($50 – $350 per study)
2020 Research is a Schlesinger Group company providing you with paid focus group opportunities.
As a 2020 Research participant, you’ll be required to provide your opinion about various
Just join the panel to get invited to relevant focus group opportunities 2020 Research offers.
Studies are done both online and on-site. If you live in Charlotte, Nashville or Miami, you’ll most likely participate in an in-person study. And if you live anywhere else, you’ll take part in a study online.
How To Check If The Focus Group Is Not A Scam?
While there are so many legit market research websites, you might still find a scam focus group.
But how can you know if the focus group you want to participate in is scam or legit? In fact, there are some things you can check to see if you should deal with the company or avoid it.
- Check the BBB – a legitimate survey company should be easy to find on the Better Business Bureau. BBB is a website that helps you identify legit companies. If the company has been accredited by BBB, it means they meet accreditation standards and are safe to deal with. If the company isn’t listed on BBB, it’s a big red flag and you should stay away from such a company. Also note that companies aren’t obliged to get the BBB accreditation.
- Check if the company is affiliated with CASRO – (Council of American Survey Research Organizations) is the leading market research organization. Only legit companies can be affiliated with CASRO.
- Do a quick Google search – if the research company leading the focus group is legit, they will definitely have internet presence. There might be articles written about the company or you can even find real people reviewing it.