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YouGov Review 2024. Is YouGov Legit?

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Written by: Kate Starr
Last Updated:

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We test online survey websites weekly and provide real-user reviews so you can decide whether each platform is right for you to earn some side money. So far, we have reviewed over 100 survey sites. Methodology.

YouGov Review

YouGov logo

YouGov is certainly a legit platform, but it is strictly a side gig. Due to the points required, many YouGov review comments highlight the difficulty in reaching minimum payout. However, with an average of 7 surveys a week, you have the potential to earn approximately $50 a month.



Safe & Legit

Pay Per Survey

Earning Potential

Payout Process


  • $0.50 on average per survey
  • Expect up to 7 surveys per week
  • $2.85 for each referred friend
  • Redeem rewards in gift cards or PayPal


  • $25 minimum payout
  • Since 2003, but no BBB accreditation

Jump to: Full Review

Best Online Survey Sites

Branded Surveys

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$0.50 – $3 per survey + extra ways to earn up to $100 with focus groups

Each survey time varies, but on average it takes 15 minutes to complete

Redeem rewards using PayPal, e-giftcards or bank transfer when earned at least $5

How Does YouGov Work?

YouGov allows you to;

  • Sign up for free and take part in surveys.
  • Earn points you can redeem for cash or gift vouchers. 
  • Get paid for completing surveys. 
  • Work with various brands and media owners. 
  • Get access to a variety of surveys. 

YouGov Reviews: Is YouGov Legit?

YouGov is a legit market research company. Having a rating of 4.7 on App Store, 4.3 rating on Google Play Store, 3.3 rating on Trustpilot, 2.6 rating on Survey Police, and 4.4 rating on Capterra, the site has attracted mixed reactions from users. 

According to most panelists, YouGov app is easy and efficient to use. Other panelists highlighted that the platform offers a wide range of surveys covering different topics. While others praised the platform’s simple language layout. 

However, other panelists complained that they could not get paid on time. Others also indicated that some surveys are long and time-consuming. That said, YouGov is safe and trustworthy. 

App Store4.7
Google Play Store4.3
Survey Police2.6

How Much Can You Make From YouGov Online Surveys?

You can earn $0.5 to $0.9 per survey. Most surveys take 5 to 15 minutes to complete, and longer surveys attract more points hence more cash. You can expect up to 7 surveys per week, and you will be notified each time a new survey becomes available. 

The platform only matches you with relevant surveys using your demographic information. 

What Are the Other Ways to Make Money on YouGov?

Invite Friends

YouGov encourages members to share the platform with friends and family members. It provides a unique link that you can use to refer people to the site. Each friend that signs up and completes 3 surveys will earn you 4,000 points. There is also a bonus for your referee, who will receive 2,000 points.

You can also apply for the YouGov affiliate program, and experienced affiliate marketers can earn as much as $3 per lead. 


In some countries, including the USA, YouGov offers a lottery draw. You can exchange points for a chance to win some impressive cash prices worth as much as thousands of dollars. 

Who Is YouGov for?

YouGov is for individuals who spend most of their time online and would like to make extra cash taking surveys. 

How Much YouGov Points Are Worth?

YouGov also uses a point system to pay participants. 1,400 YouGov points are equal to $1.

YouGov Hacks

  • Invite as many friends as possible. 
  • Accurately complete your profile to qualify you for more surveys. 
  • Answer survey questions with integrity and intelligence. 
  • Commit more time to participating in surveys every day. 

How to Redeem Points With YouGov?


YouGov offers PayPal as a way to redeem your points. You’ll receive your payment within days, but there is a $15 minimum cash out. 

Gift Cards

The gift card reward redemptions vary in different countries. In the USA, the minimum redemption is 35,000 points, which is a $15 gift card. You can redeem your gift card at Best Buy, Amazon, Walmart, iTunes, and more. Gift cards are sent out to your home address, so you will need to wait approximately 2 to 3 weeks for redemption. 

What Are the YouGov Pros & Cons?

YouGov Pros

  • Low cashout threshold of $15, making it easy to claim your earnings regularly.
  • The website layout is easy to navigate and use.
  • You can access YouGov through its app or website. 
  • You’ll receive a 100-point bonus for going through the full sign-up process.

YouGov Cons

  • Offers very few ways of making money on the platform. For example, you can only invite friends, complete surveys, or trade points for lottery entry tickets.
  • If you opt for a gift card, you’ll need to wait up to three weeks to receive a physical card in the mail. 
  • Since its establishment, it has not had BBB accreditation or even a high BBB rating.  

YouGov Review Verdict: Is YouGov Worth It?

YouGov is a legit and safe survey site that pays you for completing surveys. Most surveys pay $0.5 to $0.9 and take 5 to 15 minutes to complete. You can expect an average of 7 surveys per week, and you have the potential of earning up to $50 per month. 

In addition, once you reach the minimum withdrawal of $15, you can choose to withdraw your money via PayPal or redeem them for gift cards. It might take 2 to 4 days for funds to reflect on your account. 

If you enjoy taking surveys for cash, YouGov is for you. However, if you are looking to replace a full-time income or generate quick cash, this should not be your option. 

How to Sign Up With YouGov?

  • Visit the YouGov website and sign up using your Facebook account or valid email address. 
  • Fill out the signup form with your details, including full names, household income, marital status, gender, age, and ethnicity. 
  • Confirm your email address and verify your account. Receive 100 bonus points for signing up. 
  • Access your account, answer profile surveys and questions to qualify you for more surveys. 

YouGov is available in the US, UK, Canada, Europe, India. Asia Pacific and Middle East. Users in the USA need to be 14 or older, but the age is higher in the UK and some other countries. 

YouGov Survey Site FAQ

What Is YouGov?

Established in 2003 and based in the United Kingdom, YouGov is one of the leading market research companies in the world. The company helps organizations, brands, agencies, businesses and media owners plan, activate and track their marketing strategies with information about their target market.

YouGov’s primary mission is to offer accurate and unparalleled data. Companies like  Philanthropy Age and Informa have partnered with YouGov to gain access to relevant consumer insights. Currently, the company has an estimated net worth of over $136.8 million and 20+ million panel members globally. 

Is YouGov free?

YouGov is completely free to sign up and use.

How to download YouGov mobile app?

YouGov has apps for both iOS and Android devices. You can use the app to complete surveys on the go or activate push notifications to get the latest survey releases straight to your mobile device. 

Where is YouGov available?

YouGov is available in the US, UK, Canada, Europe, India. Asia Pacific and Middle East.

Is YouGov a scam?

YouGov is a legitimate survey site that provides you with an opportunity to make money and earn

Is your information safe with YouGov?

YouGov uses SSL and two-factor authentication features to protect your data and account from access by unauthorized persons. 

How to contact YouGov customer service?

YouGov has a comprehensive FAQ page and contact form on the website. You can also contact YouGov customer service via email and social media channels.

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Kate Starr


About the author:

Kate Starr is a personal finance, FinTech and MarTech writer. Her areas of expertise include making money, investing, and money management.

From earning money as a beginner entrepreneur to advanced investing in the stock market, Kate’s guides can help you to get more ideas on how to earn income online and increase your wealth.

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