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YouGov Review 2022. Is YouGov Legit?

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YouGov Review

YouGov logo

YouGov is certainly a legit platform, but it is strictly a side gig. Due to the points required, many YouGov review comments highlight the difficulty in reaching minimum payout. However, with an average of 7 surveys a week, you have the potential to earn approximately $50 a month.



Safe & Legit

Pay Per Survey

Earning Potential

Payout Process


  • $0.50 on average per survey
  • Expect up to 7 surveys per week
  • $2.85 for each referred friend
  • Redeem rewards in gift cards or PayPal


  • $25 minimum payout
  • Since 2003, but no BBB accreditation

Jump to: Full Review

Compare to Other Survey Sites

Branded Surveys

Branded Surveys logo

$0.50 – $5 on average per survey with bonus points ($1 sign up bonus)

Average survey length is 10-20 minutes and minimum payout is $5

Collect rewards in PayPal, Direct Deposit or gift cards (100+ brands)

Survey Junkie

Survey Junkie logo

$1 – $3 per survey + extra ways to earn up to $100 with focus groups

Each survey time varies, but on average it takes 15 minutes to complete

Redeem rewards using PayPal, e-giftcards or bank transfer ($5 min)


Swagbucks logo

$0.50 to $1.50 per survey – earn up to $100 each month using Swagbucks

18 unique ways to earn money and free gift cards, plus $5 sign up bonus

Redeem e-gift cards from $1 or withdraw $5 minimum payment from PayPal

Is YouGov Legit?

YouGov is one of the leading research companies in the world. It has been around since 2003 and boasts an impressive 6 million members around the globe. While YouGov does not have BBB accreditation, it does have a good reputation within the online community.

The main negative YouGov review comments seem to be about being able to cash out. However, many users enjoy the platform’s ease of use, making it fun to earn cash in their spare time. 

How Does YouGov Work?

YouGov is a market research specialist. The company obtains responses from an invited group of participants and this data is weighted according to demographic information.

Companies like Philanthropy Age and Informa, appreciate YouGov’s influence and are willing to pay YouGov users to gain access to relevant consumer insight. 

What is YouGov Sign Up Process?

You can join the YouGov panel online and receive rewards for participating in focus groups and online surveys. You can sign up using your Facebook account or using a valid email.

You’ll need to answer various personal questions so YouGov can gauge your demographics. This process can take several minutes, but you’ll receive 100 points for this short welcome survey. 

YouGov is available in the USA, UK, Canada, Germany, Brazil and a list of other countries. Users in the USA need to be 14 or older, but the age is higher in the UK and some other countries. 

How Much YouGov points are Worth?

The YouGov points have a conversion rate of 1,400 points equals $1.

How Much Can You Make from YouGov Online Surveys?

After the initial survey to allow YouGov to determine your demographics, the platform can match you to relevant surveys. In comparison to other survey sites, YouGov does offer surveys frequently. In fact, YouGov review comments support this and explain that you can expect up to 7 surveys per week. YouGov will email you each time a new survey becomes available. 

Additionally, YouGov will rarely send you an invite to a survey that you will not qualify for. If you do screen out, YouGov will quickly match you to another survey. 

Surveys vary in length from 5 to 15 minutes. There are rare surveys that last 20 minutes, but this is the maximum length. You’ll receive 300 to 500 points per survey. Generally, longer surveys attract more points. 

What Are the Other Ways to Make Money on YouGov?

Invite Friends

YouGov encourages members to share the platform with friends and family members. It provides a unique link that you can use to refer people to the site. Each friend that signs up and completes 3 surveys will earn you 4,000 points. There is also a bonus for your referee, who will receive 2,000 points.

You can also apply for the YouGov affiliate program, and experienced affiliate marketers can earn as much as $3 per lead. 


In some countries, including the USA, YouGov offers a lottery draw. You can exchange points for a chance to win some impressive cash prices worth as much as thousands of dollars. 

How to Redeem Points with YouGov?


YouGov offers PayPal as a way to redeem your points. You’ll receive your payment with days, but there is a $15 minimum cash out. 

Gift Cards

The gift card reward redemptions vary in different countries. In the USA, the minimum redemption is 35,000 points, which is a $15 gift card. There is a fantastic choice of retailers, including Best Buy, Amazon, Walmart, iTunes, and more. Gift cards are sent out to your home address, so you will need to wait approximately 2 to 3 weeks for redemption. 

What are the YouGov Pros & Cons?


  • The YouGov cash out threshold is fairly low at just $15, making it easy to claim your earnings on a regular basis.
  • The website layout is easy to navigate and simple to use.
  • YouGov has a dedicated app that allows you to access the platform and surveys on the go. 
  • You’ll receive a 100 point bonus for going through the full sign up process.


  • Unlike many survey sites, there are not really a lot of ways to earn money with the platform. There are restrictions to your earning potential, as you can only invite friends, complete surveys, or trade points for lottery entry tickets.
  • If you opt for a gift card, you’ll need to wait up to three weeks to receive a physical card in the mail. 
  • Although the platform has been around since 2003, it does not have BBB accreditation or even a high BBB rating. 

Is YouGov Worth it?

YouGov is certainly a legit platform, but it is strictly a side gig. Due to the points required, many YouGov review comments highlight the difficulty in reaching minimum payout. However, with an average of 7 surveys a week, you have the potential to earn approximately $50 a month. 

This makes YouGov a great opportunity for anyone looking to earn a little extra cash in their spare time. However, if you are looking to replace a full time income or generate quick cash, this should not be your sole option. 

YouGov Alternatives

YouGov FAQ

How to contact YouGov customer service?

YouGov has a comprehensive FAQ page and contact form on the website. You can also contact YouGov customer service via email and through its social media channels.

Is YouGov free?

Yes, the platform is completely free.

Can you fill YouGov surveys with mobile app?

Yes. YouGov has apps on both iOS and Android. You can use the app to complete surveys on the go and can activate push notifications, so the latest survey releases come straight to your mobile device. 

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