10 Highest Paid Digital Marketing Jobs
Digital Media Manager
Digital media manager is a complex position requiring a complex skill-set. Working on this position, you’ll be responsible for following:
- Defining a brand’s digital strategy and messaging
- Delivering multi-channel marketing campaigns
- Overseeing the performance of different social media platforms
- Reviewing and overseeing the development of the website
- Analyzing overall performance of digital marketing efforts
- Optimizing digital campaigns to increase its outcome
E-commerce Specialist
As many brands are going online, the demand for e-commerce specialists has increased as well.
Your job as an e-commerce specialist is to increase overall performance of an online store.
To meet this goal, you’ll be doing the following on a daily basis:
- Optimize product pages – create captivating product descriptions and images. You must also find the perfect placement for buttons and other CTAs in order to increase conversions.
- Create conversion focused campaigns for various digital marketing platforms.
Content Strategist
Content plays a very important role in both digital and traditional marketing. It builds customer’s trust and is one of the most favorite tools to reach large audiences.
When you become a content strategist, you’ll be responsible for outlining and creating content strategy for blogs and social media platforms.
In some cases, you might also be required to create content as well. On the other hand, you’ll work together with copywriters for larger businesses.
Brand Marketing
To keep up with the competition, businesses should create a strong branding and stand out by being perceived as valuable. Brand managers are basically responsible for building a brand with purpose and meaning.
Typically, a successful branding is achieved through storytelling. And you as a brand marketing manager are responsible for sharing the brand’s story visually and in a written form so that it captivates the audience and delivers its purpose.
Digital Project Management
As digital marketing is a complex field and includes many specialized fields, brands need project managers to keep track of their marketing efforts.
Your job as a digital project manager is to pull together a digital marketing campaign from initial concept to execution.
Because of the complexity of this position, you should be knowledgeable in various fields of digital marketing and have a diverse skill-set.
As digital marketing is a complex field and includes many specialized fields, brands need project managers to keep track of their marketing efforts.
Your job as a digital project manager is to pull together a digital marketing campaign from initial concept to execution.
Because of the complexity of this position, you should be knowledgeable in various fields of digital marketing and have a diverse skill-set.
Part-Time Digital Marketing Jobs
Email Marketing Specialist
Email marketing is still one of the most powerful marketing tools, generating the highest revenue for many businesses.
If you know how to build and leverage a list of email subscribers as well as turn them into paying customers, you’ll definitely be a desirable candidate for brands.
SEO Specialist
Every business strives to get on the first page of Google search, because it ultimately translates into more leads.
That’s why, mastering search engine algorithms will make you a valuable asset to any company.
As a SEO specialist, your main responsibility is to increase and manage organic rankings of the website. To meet this goal, your daily job duties will include:
- Analyzing a website’s current ranking
- Defining the measurable goal
- Doing keyword research
- Optimizing existing website content based on target keywords
- Or creating an optimized content outline for future content
Blogger
If you are passionate about writing, you can become a blogger and create engaging content for brands.
Businesses usually need content that captivates their reader and introduces their products or services.
Your daily job as a blogger would be:
- Researching specific topics
- Making a blog post outline
- Creating blog posts
- And finally, publishing it on the web
Social Media Manager
Social media is a powerful marketing platform nowadays, because people spend a lot of their time on social networking platforms daily.
That’s why brands try to reach their audience where they are and also do it as organically as possible.
Being a social media manager means you’re responsible for increasing brand awareness and attracting customers using social media platforms. Moreover, your job is to represent the company on these platforms in a positive way.
Pay Per Click Manager
Upwork Summary
- Earn up to $34 per hour as a freelancer
- Get 10 free Connects every month
- Get 40 extra Connects when you pass a test
- Time tracker ensures you get paid
The main responsibility of a Pay Per Click (PPC) Manager is to build engaging and converting ad campaigns and ensure top rankings in paid search results.
This job is somehow similar to a SEO specialist job. However, PPC implies putting money in order to appear on the first page of the search engine, while in case of SEO, you need to do it organically.
Where to Find Digital Marketing Jobs?
- Upwork is one of the largest freelancing platforms allowing you to find a great range of digital marketing jobs.
- Fiverr is also a freelancing website that lets you list your profile and offer services to clients who are seeking digital marketing professionals.
- LinkedIn is the leading social network of professional people where you can find both local and remote
Is Digital Marketing a Good Career?
Digital marketing is considered as one of the most desirable jobs nowadays, because it enables people to start from scratch and work their way up to a well paying career.
As we’ve seen above, there are plenty of opportunities in the field of digital marketing that you can work on both part and full time.
What Is Digital Marketing?
Digital marketing is the form of marketing that’s taking advantage of internet and digital technologies to reach consumers. This form of marketing is a broad field including various digital channels like email, search engines, social media and more to attract customers.
Therefore, you have a great variety of opportunities when it comes to digital marketing jobs.
What Is Required For Digital Marketing?
It’s crucial for any digital marketer to have a balance of creative, critical and analytical thinking skills.
But that’s not all.
In order to become a successful digital marketer, you need to have a diverse skill set.
Here are some of the most essential skills you should develop to jumpstart your digital marketing career:
- Ability to analyze data. Obviously, brands aim to grow their business and they are currently doing it through digital marketing more than ever. When they invest in marketing, they also need to know the results your work has provided. So you need to be able to analyze data in order to meet the brand’s goal you’re working for.
- The ability to think objectively. Marketers are usually very passionate about their ideas. That’s not a bad thing, but you have to be able to think objectively and put yourself in your customer’s shoes. Ask yourself this: “will my idea really work in this specific audience as I imagine?”
- Sales skills. One of the main goals of digital marketing is to increase sales. Respectively, you need to have sales skills and know sales techniques in order to create a campaign that will really convince people and drive sales.
- Creative thinking. While there are some basic techniques determining success of your campaign, there is no exact formula that works for every product when it comes to digital marketing. You as a digital marketer should have creative thinking skills to come up with the winning formula for your brand.
- Tech-savvy. Digital marketers typically use various internet tools and applications to create and track their digital campaigns. Accordingly, you need to be tech-savvy and able to master new platforms after a few uses independently.
Is Digital Marketing Well Paid?
Yes. In fact, it’s the high earning potential that attracts many people to pursue a digital marketing career.
Be aware that there are a number of different niches included in digital marketing and the salaries vary accordingly.
For example, as a social media manager, you can make on average $50,000 annually. On the other hand, a digital marketing manager position could earn you on average $74,000 annually.
How To Become Digital Marketer With No Experience?
You can always learn the basics and build up your experience over time.
To start with, I would highly recommend you take The Complete Digital Marketing Course on Udemy. This course is specifically suitable for people with no experience in the field and will teach you all the basics you need to know, including:
- Doing a market research
- Copywriting
- Email marketing
- Search Engine Optimization (SEO)
- Youtube marketing
- Facebook marketing
- And many more topics
After you have acquired basic knowledge, you can either practice your skills yourself or volunteer in order to get some experience.